New Economy, New Opportunities -- Building a First-Tier Economy
SACTO’s new five-year business attraction and marketing strategy, titled New Economy, New Opportunities—Building a First-Tier Economy, includes four components that will bring the Sacramento Region to a new level on the global stage. The four components are:
FIRST-TIER COMPANIES AND JOBS
(VALUE AND QUALITY)
Attract High-Value & Headquarter Companies to the Region
Goal: Strengthen and expand business recruitment efforts to capture quality economic opportunities for the Sacramento Region with an emphasis on high-value and headquarter companies, clean/green technology companies, and international companies.
FIRST-TIER MESSAGE
(DISCOVER AND DISTINGUISH)
Market the Region to External Markets and Inform and Educate Internal Markets
Goal: Plan and implement marketing and communications activities that will generate business development opportunities, inform and educate the residents of the Sacramento Region of unique regional strengths, and create a first-tier image of the Sacramento Region.
FIRST-TIER VISION AND IDEAS
(LEADERSHIP AND COLLABORATION)
Participate in the Development and Implementation of Regional Initiatives that Advance First-Tier Ideals and Opportunities
Goal: Grow, support, and promote the clean/green industry sector in the Sacramento Region, promote sustainability, and position the Sacramento Region as a national and international leader in this market segment.
FIRST-TIER ACHIEVEMENT
(STANDARDS AND SUCCESS)
Benchmark the Competition and the Region’s Progress Toward Leadership in the Clean/Green Industry and Sustainability
Goal: Benchmark the region’s competitive position and establish metrics to evaluate “success.” Develop strategies to retain postsecondary talent in the Sacramento Region to build upon the strength of the regional workforce.
The direct benefits of the new plan will result in new higher-wage jobs, a broader tax base, a new and more visible profile for the Sacramento Region as a leader in the clean/green economy, additional foreign direct investment, increased knowledge of and pride for regional accomplishments within the Sacramento Area, and a strengthened regional workforce.
DOWNLOAD SACTO'S STRATEGIC PLAN HERE
New Economy, New Opportunities, SACTO’s Five-Year Strategic Business Attraction and Marketing Plan, focuses on the recruitment and expansion of companies that create high-value jobs and investment in the Sacramento Region and marketing efforts that support a first-tier image of the region. It is generously funded by a substantial contribution from Pacific Gas and Electric Company.
Selected Sacramento region photos by Tom Myer's Photography. More Sacramento images can be seen at www.tommyersphotography.com | Sitemap